You can capitalise on bigger alcohol sales this Christmas, thanks to a £3.6m campaign from Baileys.

73% of shoppers say they would buy spirits as a gift

Running with the strapline ‘Don’t mind if I Baileys’, the campaign includes TV and digital advertising, as well as social media activity. Anna MacDonald, Baileys marketing director at Diageo, said: “Two-thirds of the brand’s total annual sales in the off-trade are made between October and December, making it a must-stock for retailers at this time of year.”