Outdated Browser Detected
Our website has detected you are using an outdated browser that will prevent you from accessing certain features. An update is not required, but it is strongly recommended to improve your browsing experience.
Use the links below to upgrade to a modern browser.
Retailers looking to make the most of The Wimbledon Championships should use promotions, campaigns and a dedicated fixture to highlight the event.
Use PoS and feature space to highlight the event
Create cross category promotions with snacks and drinks
Stock chilled wine for shoppers buying on impulse
Leverage Wimbledon sponsorship activity with products like Jacob’s Creek
That was the advice from Joanna Alexander, marketing manager for Pernod Ricard. “Retailers should create cross-category promotions and, if they can, merchandise matching items such as crisps, snacks, wine and soft drinks in one place,” she added.
Wimbledon, which starts on June 29, is one of the few major sporting events taking place this summer that retailers can make the most of.
“Having chilled wine in stock is very important for that impromptu celebration,” she said.
Jacob’s Creek has introduced limited-edition neck collars on its bottles, which gives customers the chance to win Wimbledon finals tickets and iPad minis.
For more great ideas to boost sales this summer, click here
This article doesn't have any comments yet, be the first!
Become a Member to comment
Register to comment and get exclusive content and subscribe to the online and print versions of Retail News.