Nestlé activates campaign for Aero Bliss
This weekend, shoppers will be able to visit an Areo Bliss activation at Westfield Shepherds Bush, as Nestlé pushes its new addition.
Pressurised flooring and an automated dispenser unit shaped like an oversized Aero Bliss box will be installed for people to interact with as the Aero Bliss advert unfolds on screen.
Amy Kendall, assistant brand manager for Aero at Nestlé, said: “Video captured during the weekend activation will be used in a supporting social media campaign, alongside paid social media, digital and outdoor advertising activities.”
This article doesn't have any comments yet, be the first!
Register to comment and get exclusive content and subscribe to the online and print versions of Retail News.Become a member