Aero Bliss now available in singles
Following the launch of Aero Bliss in a carton format earlier this year, Nestlé has introduced a new single format, in milk chocolate, which contains three individually wrapped pieces.
The Aero Bliss single is available across the market with focus on the convenience channel, with an RRP of 85p.
The launch is being supported with a campaign, including outdoor, social and digital advertising, as well as sampling activity. The Aero brand in total will benefit from £3m media across 2019.
Ellie Tyler, Aero brand manager at Nestlé, said: “People love the melt in the mouth sensation that Aero brings, and we are sure that Aero Bliss will be a huge hit among those who are looking for a light but indulgent treat.”
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