World of Sweets is launching a new children’s confectionery brand, Candy Realms.
The range features two confectionery pouches, Under the Sea and Over the Moon. Both contain some of the wholesaler‘s most popular pick ‘n’ mix lines and are made with recycled packaging.
Under the Sea features Bubs’ Sour Octopuses and Kingsway Bubblegum Mermaids, Giant Dolphins and Jelly Sharks. Meanwhile, the Over the Moon bag has a mix of Kingsway Space Mix, Monsters, Flying Saucers and Peach rings. Both pouches have an RRP of £4.
Other launches under the new brand are Fizzy Mix Candy Cup, which has sour coated pick ‘n’ mix jelly sweets and marshmallows, with an RRP of £1.99, and Giant Cables, individually wrapped with an RRP of 30p.
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Kathryn Hague, head of marketing at World of Sweets, said: “The products have been designed with children in mind, with a range of products that will appeal to both younger customers with an active imagination or parents and family members looking for something both age appropriate and tasty.
“The share bags, Candy Cup and Giant Cable will soon be joined by even more exciting product drops which we can’t wait to share with our customers and other retailers.”
World of Sweets hopes to drive on-shelf standout with the brand’s four Realm Ruler mascots – The Llamacorn, Pearl & the Mermaids, Captain S.Pace and CHompasaur – who appear on the packaging.
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