PepsiCo is partnering with Bestway Wholesale to relaunch its ‘Win a van’ promotion for a second year running.
The competition offers convenience retailers the chance to win a Ford Transit Courier Leader, as a way of thanking them for their hard work during a challenging year.
To enter, retailers have to purchase any £1.25 price-marked pack (PMP) case of Walkers crisps and snacks from the wholesaler for their chance to be entered into the prize draw. Eligible brands include: Walkers Crisps, Quavers, Cheetos Twisted, Sensations Thai Sweet Chilli, Wotsits, Doritos, French Fries Cheese & Onion, Wotsits Crunchy, Monster Munch, Squares, Funyuns and Chipsticks Salt & Vinegar. The competition is running until 5 January.
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Mike Chapman, head of wholesale at PepsiCo, said: “We’re aware of the challenges that independent retailers within the convenience sector have faced in the last year. Now more than ever, consumer demand is on products that are affordable and accessible. We have kept this front of mind for this campaign by focusing the competition on products which are the biggest drivers for savoury snacks category growth – RRP price marked packs.
“RRP PMPs now account for 49% of crisps and snacks value sales, and contribute to value growth more than any other segment. This competition will give retailers the chance to win a prize that will not only help retailers with the running of their business but will also allow them to boost their sales.”
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