Weetabix has brought back its limited-edition Weetabix On The Go Caffé Latte variety after strong sales in 2021.
Following its availability last year, Caffé Latte’s £1 price-marked pack (PMP) accounted for 30% of total Weetabix On The Go sales in Bestway last spring.
It will be available as a PMP again alongside Strawberry, Chocolate, Vanilla and Banana varieties.
Overall, shoppers bought more than 300,000 bottles.
The iced coffee market has seen retail sales grow by 35.4% to £209m in the past year, with further growth projected.
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