Weetabix’s partnership with the Football Associations of the UK and Republic of Ireland is returning this summer with a new on-pack promotion.
Running until 30 September across Weetabix’s non-HFSS portfolio, the promotion offers prizes including tickets to international football fixtures involving the participating nations, signed shirts, football kit and Weetabix vouchers.
Participating lines include Weetabix Original, Crispy Minis, Protein and On The Go. Weetabix will support the promotion with in-store displays and social media content, as well as updating outer cases in wholesale to feature football assets.
The supplier also plans more football-themed promotional activity in the lead-up to the 2022 FIFA World Cup in November.
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