The supplier says the move, which marks the first time the 800g loaf will be available in a PMP, is aimed at driving bakery sales in convenience stores.
The PMP carries the same price as the non-price-marked pack’s RRP.
According to Warburtons, more than half of wrapped bakery shoppers in convenience buy a PMP when in store, and shoppers buy more price-marked wrapped bakery products than the convenience category average.
Jonathan Warburton, chairman of Warburtons, said: “Offering our iconic Toastie loaf to convenience stores as price-marked packs means these products, that people know and love, will be available at great prices across the country.”
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