Running until 2 December, stores that perform best against a new points system will be in with the chance of winning a host of prizes.
To be in with the chance of winning, retailers must follow the advice in the Nordic Spirit Perfect Store Guide available to view and download here.
The guide includes five pillars that retailers should follow to generate product awareness in-store, entice new customers, and boost sales. Each pillar is worth a certain number of points which their local JTI business adviser will score them on each month during their scheduled store visit.
At the end of the year, the competition will close and the top 10 stores with the highest scores from each JTI region will win a prize bundle worth up to £2,000 per store, including: one year supply of Nordic Spirit, a Fitbit Versa 3 Smartwatch, £125 restaurant voucher, and limited-edition Nordic Spirit merchandise.
The winning regional stores will then qualify to enter the national Nordic Spirit ‘Perfect store’ competition. One national retailer per JTI region will be crowned as the winner and will receive a prize bundle worth up to £20,000 per store.
This will include: a trip to the Nordic region, £2,000 wholesaler credit, an Apple iPad Air, tickets to events, a store Nordic Spirit store makeover, national trade press coverage profiling winning retailers and their store, and a trophy and a certificate.