Relx International has launched a starter kit for its bestselling Essential vape device.
The closed-pod starter kit, which is priced at RRP £8.99, includes one pre-charged black Relx Essential device, plus one closed pod, in either a Fresh Red (which is a Watermelon Ice flavour) or Menthol Plus variety, and a USB charging cable.
The brand said the starter Kit aims to provide existing adult smokers and vapers with a convenient easy-to-use system, containing all the elements in one.
It added that the kit is an affordable device complete with the brand’s smooth vapour system and leak-resistant technology.
Micaela Sangiovanni, senior trade marketing manager at Relx International, said: “Consumers are showing an ever-growing interest in switching from cigarettes to vape devices.
“Convenience is a key shopper trend and an important factor in next-gen nicotine selection, as more regularly, consumers are looking for a quick in-store transaction and an easy to operate vaping system.
“The Relx Starter Kit is perfect for adult smokers and vapers looking for an easy-to-use device as the kit contains all the elements required for a premium vaping experience, including a closed pod which is easily slotted into the device and can be activated instantly for people on the go.”