Nordic Spirit expands range with new flavours and strengths

JTI is expanding its Nordic Spirit nicotine pouch range with a new flavour variety, Spearmint, and an Extra-Strong nicotine strength for Bergamot Wildberry.

The launches are both available in an Extra-Strong strength to reflect the growing demand for stronger varieties in the nicotine pouch segment.

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With Strong and Extra-Strong now making up 72.6% of nicotine pouch sales, and Extra-Strong the fastest growing strength, the supplier said the latest options will “help retailers provide a range of options for customers seeking a stronger nicotine experience”.

The new Spearmint variety is also the first Spearmint flavour in the segment in an Extra Strong nicotine strength. Mint flavours account for 77.6% of the nicotine pouch category.

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The supplier added that although Mint remains dominant, Bergamot Wildberry makes up 63.8% of all nicotine pouch fruit flavour sales. “The new strength caters to growing customer appetite for fruit flavours and adds another strength to Nordic Spirit’s growing range, so that retailers can benefit from this rapidly growing category, which is now worth £2.2m and is growing 40% year on year,” it said.

Nordic Spirit Bergamot Wildberry Extra-Strong and Spearmint Extra-Strong are on sale from today.

As with other varieties, the pouches will give retailers a POR of 20%, and have an RRP of £6.50 each.

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