logic compact

As part of its Logic Compact range, JTI has announced the launch of two new menthol e-liquid flavours: Berry Mint and Polar Menthol (18mg), RRP £5.99.

The launch follows news of its Logic Compact Intense range being available to independent retailers and wholesale, after initially being launched in supermarkets last year.

JTI claims the two new additions are designed to allow retailers to capitalise on the demand for menthol e-liquid flavours, which are the among the most popular flavours within the vaping category.

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The supplier explains the new flavours will also provide more choice ahead of the menthol ban on 20 May this year, as some smokers will turn to vaping in the wake of the new legislation, as an alternative to traditional mentholated tobacco products.

Nick Geens, head of reduced risk products at JTI UK, said: “With vapers and smokers looking for more choice when it comes to menthol flavours, we’re pleased to be extending our Logic Compact Intense range to help with this demand. Retailers should look to offer a wide range of post-ban menthol alternatives to cater for their customers’ needs – and vaping is just one part of this.”

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