Blu is helping independent retailers get their e-cigarettes ready for Tobacco Products Directive 2 regulations with a range of new compliant vaping products.
From May 20, 2017, it will be illegal to sell non-compliant vaping products, and it will be the retailer’s responsibility to ensure they aren’t selling products that don’t comply with the new rules.
The new range of compliant products, including the Blu Pro Kit, Clearomiser and e-liquids, will be available from November 1.
The new generation of Blu Pro components are not compatible with the existing range, so the company recommends retailers make sure they sell compatible products and accessories to avoid frustrating customers.
It’s imperative that retailers start preparing their stores for the changes being brought in under EUTPD2
Blu will work closely with retailers throughout the changeover period to ensure a smooth transition into compliant products and has launched a new retailer guide to EUTPD2 to help retailers understand the changes being put in place.
The retailer guide includes key advice on the vaping market and forthcoming legislation, as well as details on the different vaping trends and blu products available, to help improve retailer knowledge on the growing vaping category.
“As the May 2017 deadline nears, it’s imperative that retailers start preparing their stores for the changes being brought in under EUTPD2,” said Jennifer Roberts, VP customer marketing at Blu.
“One of the key aims of the EUTPD2 legislation is to improve product quality and safety across the market, which is good news for the market and for consumers. However, with the onus now on retailers to ensure they only stock and sell fully compliant products by May next year, it’s crucial they start planning now to ensure they have enough time to sell through old stock ahead of the deadline.”