Dual alternative tobacco product

Available from 20 May, JTI is launching a range of new alternative tobacco products with distinctive blends, plus product and pack innovations, ahead of the menthol ban.

The new dual range (available across Sterling New Dual, Benson & Hedges New Blue Dual, Sovereign New Dual and Benson & Hedges New Dual) adult smokers with a distinctive tobacco blend in a dual pack which now includes two sections of ten cigarettes.

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The same distinctive blend will also be available across Sterling New Superkings Green, Benson & Hedges New Superkings Green, Berkeley New Superkings Green and Mayfair New Green. 

In addition, the new dual range also contains a new ‘flow tech’ centre hole in the filter.

JTI vice president of marketing Stephane Berset, said: “The upcoming menthol ban will mean that smokers will be looking for a range of new alternatives. Therefore, we’ve worked to evolve our range to cater to these needs with pack and filter innovations, new blends and taste alternatives.

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“We recently launched Sterling Dual Capsule Leaf Wrapped cigarillos, which contain a peppermint capsule that smokers can click to release a menthol flavour.

“On top of that, we have extended our Logic Compact vaping range to include nine menthol flavours, and our Logic Epiq e-liquids are available in five menthol flavours.

“Our Nordic Spirit tobacco-free nicotine pouches are also available in a fresh mint variety, providing even more choice.”

The full list of new products available from 20 May include:

‘New Dual’ range with new distinctive blends

  • New Sterling Dual  (previously Sterling Dual Capsule,
      Sterling Dual Double Capsule and
      Sterling Dual Triple Green)
  • New Benson & Hedges Blue Dual  (previously Benson &
      Hedges Blue Dual Double Capsule)
  • Sovereign New Dual  (previously Sovereign Dual)
      includes new “Flow Tech” filter centre hole
  • Benson & Hedges New Dual (Benson & Hedges Dual)

New distinctive blends

  • Sterling New Superkings Green  (previously Sterling Superkings Green
      and Sterling Dual Superkings Capsule)
  • Benson & Hedges New Superkings Green  (previously Benson & Hedges
      Superkings Blue Dual)
  • Berkley New Superkings Green  (previously Berkley Superkings Green)
  • Mayfair New Green (previously Mayfair Green)

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