The campaign, which runs until August, includes a new TV advert, out-of-home advertising in major UK cities, as well as radio, cinema, social media and digital advertising.
Magnum Classics’ relaunch includes refreshed packaging of the range, which accounts for 50% of all Magnum sales. It will highlight the brand’s cracking chocolate and its sustainably sourced coca.
There will also be a scannable QR code on-pack which takes shoppers to Magnum’s website where they can learn about the brand’s community initiatives with the farmers whose ingredients it uses and its commitments to sustainable packaging.
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