Tobacco companies are being called in to the Department of Health this month to help assess what impact the imposition of plain packs would have on the industry.

Standardised packaging for tobacco is among proposals contained in a Tobacco Control Plan for England and is the subject of a public consultation due to report its findings within weeks.

A lack of accurate information about the impact of covering tobacco gantries in the last round of anti-smoking legislation led to widespread retailer anger.

Imperial Tobacco’s head of political affairs, Richard Ross, said: “Imperial Tobacco met with officials from the Department of Health earlier in January to discuss the plain packaging impact assessment with their economists.