Convenience stores are being given a better opportunity to sell Ritmeester’s popular Royal Dutch cigars and compete with the multiples.

Royal Dutch Miniatures and Miniatures Blue are now available to the convenience sector in price-marked packs at £3.95.

The move into PMPs has been made to ensure that once the tobacco display ban comes into force for all stores in April next year, the brand continues to sell well. 

Despite tobacco gantries in stores larger than 3,000sq ft being covered since April 2012, Royal Dutch has excelled in the multiple sector, growing by 4% in the first quarter of this year.