Filters tips brand Swan is going green by launching what it calls its “most environmentally-friendly product ever”.

Eco Swan Filters come in packs of 120, RRP 99p, and are biodegradable, with an unbleached paper wrap.

Gavin Anderson, general sales manager for Republic Technologies, said roll your own smokers are more discerning than ever before and many of them take environmental considerations into account when purchasing.

“We’re confident that Swan Eco filters will broaden the appeal of the Swan brand and provide a rewarding smoking experience in line with other Swan filters,” he added.