Blu is expanding its flavour range with the launch of a new and improved Golden Tobacco flavour for its pod-mod device, Myblu.

The flavour will be rolled out in stores in the coming weeks, available in Myblu core and Intense Liquidpod varieties, which feature nic salts. Nic Salts are designed to closer replicate the sensation of smoking a cigarette.

Myblu Liquidpods and Intense Liquidpods both have an RRP of £5.99 for a pack of two 1.5ml liquids.

Chris Street, head of trade marketing at Blu, explained: “Retailers should make sure they’re stocking a strong range of liquids, including our latest Golden Tobacco flavour, alongside other fruit and mint-based flavours, to ensure they’re well equipped to capitalise on the lucrative sales on offer through this fast-growing category.”

Myblu Intense Liquidpods are available in the following flavours: Golden Tobacco, Tobacco, Menthol, Strawberry, Mint and Blueberry.

Myblu standard Liquidpods are available in zero, 0.8% and 1.6% nicotine strengths, in the following flavours: Golden Tobacco, Green Apple, Mango Apricot, Cherry Crush, Eucalyptus Lemon, Ginseng Ginger, Café Latte and Bourbon Caramel.

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