Retailers looking to appeal to their value-seeking tobacco customers will be able to do so with Imperial Tobacco’s Player’s Crushball and L&B Blue Superkings 10s from this month.

Available in King Size 18s, Player’s Crushball has a capsule in the filter tip that releases a burst of fresh flavour when activated.

It is available in both £5.99 price-marked and non-price-marked packs.

Madeleine Pearce, brand portfolio chassis manager for Imperial Tobacco, said: “As the cheapest Crushball on the market, Player’s is set to continue its recent excellent progress in the growing sub-economy price sector.”

Meanwhile, L&B Blue Superkings 10s, RRP £3.78, is designed to appeal to value-seeking consumers while offering them the reassurance of a known brand.

“Packs of 10 currently account for 20% of the economy sector and this is our lowest-priced Lambert & Butler offering to date,” she added.