Value tobacco brand Chesterfield has unveiled a packaging redesign and announced it will give retailers 8% profit on return until the end of the year.

Available now across Chesterfield Red, Blue and Menthol, the redesign follows the brand’s decision to reduce the RRP from £6.25 to £6.10 earlier this year.

The new packs have ‘creator of taste’ and ‘international quality since 1896’ straplines and inserts to communicate to adult smokers that the Virginia blend has not changed despite the price reduction. Packs will also continue to have the same amount of cigarettes.

James Robinson, marketing manager for Philip Morris, which owns the brand, said: “The price and quality means its great value for an adult smoker and 8% PoR is the joint highest in the super-low category.”

Chesterfield is available in Superkings and Kingsize in price-marked and non-price-marked packs.

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