Booker symbol group retailers have increased their weekly cigarette sales a month on from joining the wholesaler’s tobacco club. 

Premier, Family Shopper and Londis retailers were first able to apply to join the club at the end of last month.

Seelan Thambirajah, who runs 15 Premier stores across Derbyshire, Bedfordshire and Lincolnshire, told RN the club has helped increase weekly tobacco sales across his shops by £4,000. “I joined the tobacco club a month ago when it started and I’ve noticed a difference to my sales,” he said.

“My stores are based in low-income areas, and customers have been saying my prices are competitive when you compare them with nearby shops such as Tesco. 

“It’s better for my overheads as well because my sales are going up while the price I pay on those particular lines is cheaper.”

Retailers who are part of the scheme are promised improved margins with discounted wholesale pricing on lines of Players Real Red Superking, King Size and Crushball, alongside Gold Leaf 30g and 50g pouches, and Riverstone 30g bags.

The discount level varies depending on which symbol group the retailer belongs to. 

For example, Londis retailers have a reduced wholesale price of £1.55 on the three Players lines; Premier and Family Shopper retailers have a wholesale price of £1.45.

Retailers are required to stock these lines to receive the discount, and must also pass their EPoS data to participating tobacco suppliers. 

Chris Herring, of Londis Shiphay Post Office in Torquay, added: “I’ve been in the club for two and a half weeks and have been keeping the Booker tobacco club RRP to help me remain competitive. They are some of my most popular lines.”

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