The brand is also adding calorie and nutritional information labelling to all its packaging to enable consumers to easily find the ingredients and calorie content of their drink.

Cindy Tervoort, marketing director at Heineken, said: “Research tells us that consumer attitudes are changing; they are thinking more about what they consume and where it’s from – which includes being more mindful about ingredients, too. So, with this change we’re leading the way with Strongbow.”