Coca-Cola Europacific Partners (CCEP) has announced a new formulation for Sprite alongside a new pack design and accompanying global marketing campaign.
The supplier says the new recipes will deliver an “enhanced” lemon-lime flavour across Sprite and Sprite Zero Sugar.
They will also further differentiate the two varieties, giving Zero Sugar a lighter taste profile to give shoppers a point of difference.
The new design retains the attached caps that CCEP has begun featuring across its 500ml bottle range. It features white and black text to highlight the differences between Sprite and Sprite Zero Sugar.
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Meanwhile, the new campaign will kick off in Q2 across digital outdoor, online video, social media and sampling.
It will initially focus on the refreshment Sprite provides, with audio cues such as ice clinking, bubbles fizzing and the sound of a can opening.
Later in the year, it will focus on how Sprite can cool drinkers down in moments of mental and physical heat.
The new formulation, pack design and campaign come as the Sprite brand is now worth more than £144m in Great Britain.
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Martin Attock, vice president of commercial Development at CCEP GB, said: “Sprite has enjoyed solid growth over the past 12 months and our latest activity is designed to build on that momentum.
“This year’s marketing campaign is letting Sprite’s renowned refreshment cues do the talking and is perfectly timed ahead of the summer season, when Sprite’s refreshing qualities make it a popular choice.
“We’re confident the great new taste and bold new look will be a hit with existing Sprite lovers and new consumers alike, helping to drive sales for our customers.”
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