Spar is launching five own-label confectionery lines across take-home and impulse formats.
The new take-home varieties are Giant Strawberries, which are vegan and vegetarian, Yummy Bears and Sour Gummy Mix. Each has an RRP of £1.20.
Meanwhile, Sour Flames and Tilly the Turtle fruit jellies join the impulse range, with RRPs of 59p. The launch of Tilly the Turtle comes on the heels of the success of Spar’s previous confectionery character, Myles the Meerkat.
Spar launches three premium own-label ice cream varieties
Hannah Such, Spar UK assistant brand manager, said: “These five new products allow Spar to modernise and add a point of difference to the current own-label range. We will be filling gaps within our confectionery range by offering new and exciting flavours. This will give our Spar stores a fantastic opportunity to earn additional sales.
“We are delighted with how well Myles the Meerkat is selling in stores and we felt it was time to add a new character to the range. Tilly the Turtle fruit jellies is perfect for consumers who have an interest in innovative confectionery.”
The symbol group will support the launch with in-store PoS.
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