kumala bring on the braai

Accolade Wines has brought back its ‘Bring on the braai’ promotion to its South African wine brand Kumala in partnership with premium barbecue manufacturer Napoleon Grills.

Now in its second year, the promotion runs until 9 August and is available across more than 285,000 bottles of Kumala, including Kumala Core and Kumala Reserve lines.

The bottles feature a neck collar advertising the promotion, which consumers can enter into at the dedicated microsite www.kumalabbq.co.uk

Shoppers have the chance to win a Napoleon Freestyle grill worth more than £750 as well as five portable grills. Also up for grabs are 10 pairs of tickets to CarFest 2022 and 10 cases of wine.

Alexandra Colson, marketing manager at Accolade Wines, said: “We’re the number one brand in the South Africa category and we know it’s our role to educate consumers about the great wines from the region, as well as work with our retail customers to ensure that the South African category can thrive in the future. We’re pleased to team up with Napoleon for a second year running to bring the colourful spirit of Kumala to life by offering new and existing customers the chance to win a top of the range barbecue, just in time for summer.”

Martin Sobey, national sales manager UK for Napoleon Grills, said: “Barbecue, wine and festivals make for the perfect trio for a great British (and indeed South African) summer, so we are delighted to be back again after such a successful and popular partnership last year with an even bigger and better national promotion for 2022.”

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