Danone Waters has expanded the range of its Volvic Touch of Fruit Sugar Free flavoured water range with a new Peach & Raspberry variety.
The new flavour is sugar-free, in line with the rest of the range, and contains added vitamin B6.
Its launch comes as the Tough of Fruit Sugar Free range has grown in value sales by 36% over 2021, while peach & raspberry flavoured drinks grew by 17% within soft drinks.
The new flavour will be available to convenience in March, following an exclusive launch in Asda. Danone will support the launch with in-store PoS and influencer activity.
Read more product news