PepsiCo adds new Energise flavour to Tropicana Essentials range

The new flavour addition aims to attract younger shoppers to the category

Tropicana Essentials

PepsiCo is expanding its Tropicana Essentials range with the launch of a new Energise flavour, available now with an RRP of £1.99.

Tropical Essentials Energise is a tropical blend of pineapple, passion fruit, banana, ginseng and contains added magnesium to help fight tiredness.

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Caroline Wilding, marketing manager for Tropicana at PepsiCo, said: “Only one third of British adults currently achieve their five portions of fruit and veg a day, but juice drinkers are 70% more likely to achieve their five-a-day target.

“Since the launch of Tropicana Essentials, the range has continued to bring incremental shoppers to the category.

“Functional juice is the fastest growing segment within chilled fruit juice and Tropicana Essential has established itself as a beacon brand.”

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