Britvic has announced its adding to its Tango sugar-free range, with the launch of Tango Dark Berry.
Available from 8 March, retailers can stock Tango Dark Berry across all formats, including 500ml in standard (RRP £1.45) and £1 price-marked packs, 330ml cans (RRP 67p), 2l bottles (£2.59) and six-can multipacks (RRP £3.49).
The launch follows the brand’s relaunch of the Tango range in 2019, which is now worth £15.4m and bought by 2.5 million shoppers.
According to the supplier, the Covid-19 pandemic has accelerated health trends, with the value of low-calorie drinks up by 7.7% within total soft drinks. Sugar-free choices are growing in the fruit carbonates segment too, growing by 18% in the past two years.
Tango Dark Berry will be supported with a digital campaign and in-store support to drive trial and awareness. The brand will also feature on TV, video on demand and digital from May and will feature the return of Tanguru.
Phil Sanders, out of home commercial director, Britvic, said: “Tango Dark Berry sugar-free is launching in a range of formats, offering convenience stores a number of options to meet new consumer demands. Therefore, the new flavour will be available in 6 can multipacks and 2L bottles to share within the household. For impulse purchases it is also available in singles, with the addition of a £1 PMP 500ml bottle, to show everyday value to customers.
“We have seen tremendous growth in no-sugar soft drinks, demonstrated by the strong performance of our existing Tango sugar-free range. Sugar is a key consideration for shoppers, with 33% trying to reduce it in their diet by purchasing sugar free soft drinks.”
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