Red Bull Zero, a new a zero-sugar variety added to the Red Bull range, is available now to independent retailers.
The new formula has a similar taste to classic Red Bull Energy, but contains no sugars, giving consumers the choice to pick a zero-sugar product with a different taste than the brand’s Sugarfree variety.
Alongside diet soft drinks experiencing growth, zero-sugar varieties are driving the growth within soft drinks at 20.7%, showcasing a growing demand for zero options. The company says it aims to appeal to more consumers spanning a wider demographic through this launch.
The launch will be supported by in-store and outdoor media, and a price-marked can will be launched later in the summer.
EXCLUSIVE: Launch of new Lucozade Revive brand revealed