PepsiCo has announced a new modern design for its 7Up range, the brand’s first in over seven years, in line with its international positioning that adds moments of ‘Upliftment’ to the everyday.
The redesign follows PepsiCo’s mission to offer “light relief from the mundanities of daily life by bringing moments of Upliftment, positivity and surprise,” as noted by Mauro Porcini, SVP & chief design officer at PepsiCo.
With an aim to represent a design that better captures the brand, the design maintains 7Up’s signature green colouring, with added citrus tones.
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Porcini said: “Upliftment is a concept that resonates with people globally. Our new visual identity for 7Up was inspired first and foremost by the brand’s creation of moments of upliftment throughout its history.
“The PepsiCo design & innovation team created a bright and confident visual identity system that will echo across cultures, regions and languages. The new 7Up features the brand’s signature green colour, but with added citrus hues and distinct high-contrast lines that portray a feeling of upward energy.”
The new design is available now on 7Up and 7Up Zero Sugar bottles and cans.
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