Two new flavours for Oasis will add a bit of zing to your soft drinks chillers this summer.
Coca-Cola European Partners has begun rolling out Oasis Kiwi Apple Sour and Apple Cherry Sour 500ml in £1 price-marked packs. They are set to tap into the trend for sour flavours, while offering a low-calorie, low-sugar drink.
Simon Harrison, operational marketing director at CCEP, said the drinks will help retailers meet the demand for interesting flavours.
A multi-million-pound marketing campaign aimed at young adults, including outdoor ads, radio, social media and sampling will back the launch.
“Our tongue-in-cheek marketing campaign will appeal to our target audience and help drive independent retailers’ juice drinks sales this summer,” added Harrison.
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