Levi Roots is shaking up its soft drinks range by replacing Tropical Punch with a new Carnival Flava variety.

Available exclusively to the independent convenience sector, Carnival Flava comes in 500ml bottles in £1 price-marked packs.

The launch will be supported by sampling activity in depots, trade promotions and PoS for retailers. The brand will also launch a consumer campaign this summer.

Tracy Bradley, brand manager for Levi Roots Soft Drinks said: “Price-marking on quality brands is a key opportunity for independents and this trend shows no sign of slowing as shoppers continue to seek the best value.”