Coca-Cola European Partners (CCEP) has unveiled a new Diet Coke campaign, ‘Give yourself a Diet Coke break’, launching at the end of the June.

The Diet Coke campaign will run for five weeks on TV, radio and social media, with on-pack activity and outdoor advertising set to run later this year.

Coca-Cola reduces RRPs across its price-marked range

‘Give yourself a Diet Coke break’ follows the recent launch of Diet Coke’s reduced RRP for the brand’s price-marked packs (PMPs).

The brand’s 1.75l format is now available in a £1.75 PMP and Diet Coke Sublime Lime and Twisted Strawberry 500ml bottles are now available in a £1 PMP.

Coca-Cola reps visits to restart this month to help stores ‘retain new customers’

Simon Harrison, vice president of commercial development at CCEP, said: “Since the country went into lockdown, we’ve seen people and communities selflessly go above and beyond to support others.

“As we begin to see what the new normal might look like and begin the road to recovery, the new Diet Coke campaign aims to remind consumers to take a step back and have a break for themselves.”

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