Monster launches new Ultra Watermelon zero-sugar variant

CCEP to support Ultra range with snowsport experience promotion in Q1 this year

monster ultra watermelon

Coca-Cola Europacific Partners (CCEP) has announced a February launch for a new zero-sugar Monster energy drink launch, Monster Ultra Watermelon.

According to the supplier, Monster Ultra is the UK’s number-one zero-sugar energy drinks range, and is currently in 57% growth. Overall, the Monster brand saw £103m in growth last year, which CCEP says is 25% more than the nearest branded competitor. It also delivered the most value growth to the overall soft drinks category.

Monster Ultra Watermelon will be available in plain and price-marked 500ml cans as well as four-can multipacks.

Martin Attock, vice president of commercial development at Coca-Cola Europacific Partners GB, said: “Two thirds of CCEP’s volume sales now come from low- and no-sugar variants – that’s 40% more than 10 years ago.

Monster Nitro added to CCEP’s range

“We know there’s big demand in the market for new and exciting flavours, especially in the low-calorie energy drinks segment. But it’s important to note that we will continue to offer choice across the whole Monster portfolio – and we recommend that our customers do the same. That’s why we’ve also invested in our core range recently, with the launch of a refreshed Monster Assault, which has a full-on flavour and a great-looking camo print can for maximum impact on-shelf.

To support the new launch alongside the wider Monster Ultra range, Monster is offering shoppers the chance to win a snowsport experience with a new promotion.

Running until 21 March, the promotion will give one winner three days of skiing or snowboarding in Crans-Montana, Switzerland, with accommodation, lift pass and equipment rental, as well as a meet-and-greet with Monster-affiliated athletes.

To drive interest in the promotion, retailers can request themed PoS materials from my.ccep.com.

Read more product news


This article doesn't have any comments yet, be the first!

Become a member to have your say