Retailers can score big this winter as Monster Energy teams up with games company Activision Publishing for an on-pack promotion.

Running until March 31 2016, the partnership enables shoppers to enter a code found on the cans to redeem extra points in the new first-person shooter Call of Duty: Black Ops III.

The promotion will be rolled out on singles and multipacks. Retailers can drive sales in store with dump bins and case stackers featuring artwork from the new game.