Lucozade Energy and Ribena PMP range reduced by Suntory Beverage & Food GB&I

Lucozade Energy’s 1l format is growing rapidly at 24%, while squash sales have almost doubled in the past year

Suntory Beverage & Food GB&I, formerly Lucozade Ribena Suntory, has reduced the price-mark on its Ribena 600ml squash and Lucozade Energy 1l formats to £1.50.

Available now, the reduced price aims to help “retailers tap into the continued popularity of price-marked packs (PMP) and the growth in sales of drink-later formats,” according to the supplier.

Lucozade Ribena Suntory launches Cherry Kick campaign

The new reduced PMP also coincides with the recent launch of Lucozade Energy Apple Blast and Ribena Raspberry & Rhubard Squash in larger formats.

The £1.50 price-mark comes as Lucozade Energy 1l format has grown by 24% in the independent channel in the past year, with squash sales almost double. Additionally, the supplier said raspberry flavours are growing by 10% and are 61% incremental to the soft drinks category.

New Ribena Raspberry & Rhubarb available now

Matt Gouldsmith, wholesale channel director at Suntory Beverage & Food GB&I, said: “With 75% of all total soft drinks sales coming from PMPs, plus a growth of 8% in drink-later formats, a competitively priced drink-later range is essential for retailers.

“The reduced PMPs across our Ribena and Lucozade Energy drink-later range offers a lower everyday price to consumers – at a time when many shoppers will be looking for increased value from their regular purchases.

“Now is the perfect time for retailers to capitalise on the popularity of larger formats with a new reduced PMP.”

Read more product news


This article doesn't have any comments yet, be the first!

Become a member to have your say