Coca-Cola Europacific Partners (CCEP) has unveiled a new campaign for Glacéau Smartwater to highlight the brand’s sustainability credentials and support the return of the on-the-go mission.
Available now, the campaign will include bold messages appearing on-pack to remind consumers that Glacéau Smartwater is not only 100% recyclable but made from 100% recycled plastic as well.
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The messaging includes ‘I’m not new to this’, ‘Have we met before?’ and ‘Hi there, me again’, which will be shown across the products 600ml and 850ml packs during the summer, helping to drive shelf standout and tap into the growing demand for products that use recycled material.
The launch of the new pack designs will be supporting by a marketing campaign in July and August, including social media and outdoor advertising.
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Martin Attock, vice president – commercial development at CCEP GB, said: “Sustainability is at the heart of everything we for Glacéau Smartwater and this has built a strong brand equity with consumers, especially young adult – who are frequent bottled water shoppers. The summer and beyond, our strategy is to become their water of choice when they’re on the move, by leveraging our sustainability credentials to help retailers boost sales.
“As restrictions continue to ease this summer, we are confident this new campaign will appeal to those looking for hydration while out and about.”
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