Sparkling water sales are set to soar as CCEP extends its Glacéau Smartwater brand with a new flavour.

Available in 600ml bottles, Glacéau Smartwater Sparkling can be promoted in store with new PoS.

The activity forms part of the brand’s £10m campaign that launched in spring 2016, with outdoor advertising now promoting its Still and Sparkling flavours.

Simon Harrison, operational marketing director at Coca-Cola European Partners, says the launch will tap into the growth of the sparkling water market and bring younger shoppers into the category.

“This latest innovation is backed by a far-reaching marketing campaign that will support our Still and Sparkling varieties, helping to further grow bottled water sales,” he added.