Fuel your sales by stocking on-trend healthier drinks
Barney Mauleverer, co-founder of Fuel 10K, a breakfast protein drink that launched two years ago advises retailers to stock on-trend, healthy drinks.
Retailers need to introduce healthier drinks to their range to grab hold of the “massive opportunity” presented by the impending sugar tax.
That’s the advice from Barney Mauleverer, co-founder of Fuel 10K, a breakfast protein drink that launched two years ago.
“Within two years it’s become a category worth £12m in sales. The porridge pot category is worth £25m and breakfast biscuits are worth £50m,” he said. “It’s the concept of Red Bull but for breakfast. If you look at the size of milk drinks you can see the opportunity.”
Kirsty Leslie, co-owner of New Mart Off Licence & Convenience in Liverpool, added breakfast drinks to her chilled range two weeks ago to target health-conscious shoppers.
“We’re near a block of offices so we do a lot of trade in the morning from workers coming in for their breakfast.
“I’ve been selling four cases of Fuel10K a week and healthier drinks generally are selling really well in my store. Shoppers are becoming more focused on their health,”