F’real rolls out milkshake machines

F’real is rolling out its milkshake machines in Co-op stores, according to the company’s head of business development in Europe, Paul Doughty.

Doughty told betterRetailing the company now has approximately 280 machines in the UK, with agreements secured with Booker Retail Partners and Spar, and talks underway with One Stop.

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F’real is also looking to partner with multiples. “We are in Co-op at the moment, that’s gradually rolling out. In the larger supermarkets it hasn’t had as much traction and focus, but we are having conversations with them now,” he claimed.

A new update to the milkshake machine added “adult-orientated products” such as smoothies and iced coffee.

The machines are free on loan for those who can hit 100 cups per week.

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