To further the brand’s appeal to mums and teens, Fanta is launching Halloween-themed packs and starting a seasonal partnership with MTV.

Halloween packaging will roll our across its 2l Orange, Orange Zero and Fruit Twist packs and its 6x330ml and 8x330ml multipacks.

The packs will be supported by PoS, outdoor advertising and a competition in partnership with MTV. The prize draw will be promoted on the MTV channel, website and social media accounts during October reaching an estimated 1.5m teens.

Caroline Cater, operational marketing director at Coca-Cola Enterprises, said with Halloween becoming an increasingly popular celebration and landing on a Saturday this year, retailers should make the most of the opportunity.

“Retailers can tap into the excitement with these Fanta packs and make the most of the brand’s increased marketing support to drive sales in store,” she added.