Stores trialling the Zapper app have seen a 35% increase in average basket spend with the technology now set to be rolled out across 3,000 c-stores this year.
A further 14 Nisa stores across the country have signed up for the customer-facing app, which boasts more than 1,000 unique users, since it launched in a Peterborough-based Nisa store at the end of November last year.
Jonathan Rons, Zapper brand director, said: “It was very evident early on through key measurables the app was a success. Over a six-week period we saw an increase in the average basket spend and footfall to store.”
The app works by offering a mobile payment service, a voucher and reward system and offers the ability for both retailers and brands to communicate directly with shoppers by way of rewards.
“So far we have Booker, P&H, Spar and Bestway all on board, and we’re working with the NFRN to get unaffiliated stores involved,” said Mr Rons. “It’s exciting stuff.”
Zapper has recently signed a deal with Coca-Cola which will mean shoppers will be able to access promotions on its soft drinks.