Carabao launches Mixed Berry in a 69p PMP

Carabao has launched a price-mark pack (PMP) for its Mixed Berry flavour, with an RRP of 69p.

Available from wholesale from the end of November, it will sit alongside other varieties in the supplier’s PMP range – including Green Apple, Original and Mandarin Orange –  which have grown by 46% in the past 12 weeks in the impulse channel.

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Mixed Berry is currently the number two energy launch in the total market for 2020, after being introduced in March.

Speaking on the launch, Mark Tanner, head of independents and wholesale at Carabao UK and Ireland, said: “We’re delighted to add Mixed Berry to our PMP range. As we battle the effects of economic recession, we would expect the shopper demand for PMPs to grow.

Carabao increases energy range with Mixed Berry flavour

“The launch of our new PMP variety will provide value for our customers, and continue to deliver excellent profit margins for convenience retailers and wholesalers alike.”

Meanwhile, Carabao has continued its commitment to football sponsorship with its fourth year as title sponsor of the Carabao Cup, as well as being an official Global Partner of Chelsea FC.

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