Britvic is expanding its Robinsons Fruit Creations range with the launch of a Lemon & Raspberry variety, available now.
The launch is accompanied by a packaging refresh across the entire Fruit Creations brand, to make it stand out in the squash category with bolder fruit imagery and a more premium font.
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The supplier will be supporting the launch and refresh with a £1m+ marketing campaign.
Phil Sanders, out-of-home commercial director at Britvic, comments: “Just as sales of our Fruit Creations range continue to grow (+5% vs a year ago), we want to give convenience shoppers the variety they crave through this latest addition.”
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