The variety’s new format will be available from 7 March with Britvic supporting the rollout with in-store PoS material.
Phil Sanders, out of home commercial director at Britvic, said: “We know that sugar-free choices are of particular importance in the fruit carbonates segment having grown +18% in the last two years. Considering the immense success of 7Up Free Cherry to date, and the initial roll out in take home formats was one of the biggest new product launches in the category over the last two years, we are confident that this momentum will continue in the on-the-go sector, especially as the flavour is currently worth an impressive £5.7m RSV.
“Recent research shows that nine out of 10 shoppers say that flavour and taste are key considerations when choosing a soft drink for on-the-go missions, and seven out of ten say that sugar content or lack thereof is important.
“As retailers and their shoppers start preparing for summer, the 500ml 7Up Free Cherry is ideal for tapping into on-the-go impulse purchases for picnics and other snacking occasions.”
Britvic will launch a wider digital and out-of-home campaign in support of 7Up’s various flavours, including the new format, from May until the end of August.