Over the course of the next six weeks, BetterRetailing.com is joining forces with Retail Express and Taylors of Harrogate, makers of Yorkshire Tea, to follow the progress of two leading independent retailers who are implementing some groundbreaking category advice from the company.

The retailers in question are Serge Notay, who runs Notay Stores in Heckmondwike, Yorkshire and Bay Bashir, who runs a Lifestyle Express store in Middlesbrough.

Taylors of Harrogate have used industry data from a variety of sources, coupled with their own category insights into the hot beverages sector, to help these award-winning retailers make more money from their tea and coffee ranges.

You can follow their progress here and in print from the July 30 issue of Retail Express to help learn how you could increase your hot beverages sales.