Boost Drinks has expanded its range with a new Mango flavour, exclusive to independent convenience stores.

The Mango energy drink is available now in a 250ml 59p price-marked pack (PMP) format and aims to attract new shoppers to the energy drinks fixture.

Mango is one of the fastest-growing flavours in the sports & energy drink category, the supplier has said, with more than a third of shoppers revealing they make their purchase based on flavours alone.

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The launch will be supported with a multi-channel marketing plan, targeting trade and consumer audiences. This includes in-depot support, such as sampling and Mango-specific distribution activity from May to help land the product on-shelf, and PoS will also be available.

Simon Gray, founder and managing director at Boost Drinks, said: “To stay ahead of the curve, we continually evaluate consumer and market trends to identify the next flavour to add to our range. By stocking the new mango flavour, retailers can be sure they’re offering a product that not only meets but exceeds consumer needs.”

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