Boost is giving retailers more flexibility this month by launching its protein drinks in non-price-marked packs.

The drink will still only be available to independent retailers.

Protein Boost comes in 310ml bottles in Chocolate and Strawberry flavours, which retailers can promote with PoS.

The drink will be backed by a consumer campaign called ‘My next steps’, which encourages consumers to post a fitness challenge they would like to achieve.

Ten consumers will then be given the chance to be part of a 12-week programme to meet their goal.